Formation:
-Strongly held attitudes based on powerful schema
-Based on first impression of people of a certain group(first indian i saw touched my ass)
-Simplification through association
Implications:
-Schemas are continually reinforced in our environment - we notice information that confirms then then those that contradicts them
-Blinds us to individual differences
-Reflects our socio-cultural beliefs
Overcoming:
-Disconfirming information
- Bookkeeping
- Conversion
- Sub typing
Prejudice
Formation:
-Belief in one's own superiority
-Negative - hostile towards a group or person
-Positive - Undying support for own group
Discrimination
-Acts of verbal or physical violence towards an out-group
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