1)Mere/indirect exposure
Formed in a less personal way. (Advertisers)
Too much exposure can have negative effect
Must initially be neutral/not overexposed
2)Direct experience
Actually experiencing something, forming attitude towards it.
Very powerful.
Important in traumatic/frightening experiences.
Often becomes strongly held, affects behavior
More likely to seek out information that confirms these attitudes
Resistant to change
3)Learning
Learned via association, reward/punishment or imitation.
Association:
Associating object with positive or negative feelings
Powerful impact on formation of stereotypes
Researchers suggest repeated association of neutral with positive/negative leads to same feelings
Reward/Punishment:
Adopting attitudes to gain favor
Imitation(modeling):
Observing and copying those we admire
Associating object with positive or negative feelings
Powerful impact on formation of stereotypes
Researchers suggest repeated association of neutral with positive/negative leads to same feelings
Reward/Punishment:
Adopting attitudes to gain favor
Imitation(modeling):
Observing and copying those we admire
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