Thursday, April 15, 2010

Social Cognition : Impression Management

Definition-
Process which people attempts to manage the impressions of themselves that they present to others.

  • Done consciously and subconsciously
  • Boosts effectiveness of persuasive communication
* * *

WHY?
the fuck we do it

  1. Increase our appeal
  2. Make others feel better around us (flatter, agree, favors and positive body language)
  3. Enhance socially desirable behaviors
* * *

WAYS
to fucking do it

Non-verbal communication
-Body language

Verbal communication
-Talk cock, lie

Self-Handicapping
**Actions or thoughts that handicaps our performance in order to build an excuse for anticipated failure

Advantages!
-Protect self-esteem, self-image, public image
-Save face when lose, Win face when win
-Can be real or feigned

Disadvantages
-We may believe our excuses and perform less well, causing failure that we feared beforehand
-Lead others to make negative evaluations about our performance
-Can be dangerous if overboard(SMOKING, DRINKING, DRIVING LIKE F1)

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