Justifies why you don't do what you're supposed to do but does something else you want to do instead.
* * *
Personality!
High self-monitors behave in a less attitude consistent matter.
Low self-monitors behave more consistently.
* * *
Behavioral Influence on Attitude;
Cognitive dissonance
Attitude -> Behavior or Behavior -> Attitude
because they are different, and this theory suggests we want them to be the consistent. Inconsistencies lead to an 'uncomfortable state of heightened arousal' - Cognitive Dissonance
May lead to change in behavior, attitudinal change or people may reduce their dissonance via external justifications.
Self-perception theory
behavior -> Attitude
An outsider's view of ourselves.
We gain an understanding about ourselves by observing how we behave and infer.
Both explains how inconsistencies between behavior and attitudes
-Cognitive Dissonance
Attitude and behavior at odds leading to discomfort
-Self-perception Theory
Attitudes are shaped by how we act
Bi-relational link:
works both ways, ie we play chess so we believe it will improve our performance, hence a belief that chess will enhance school performance.
Two paths of Persuasion
Central Route - requires a great deal of central thought and depends on quality of arguments. Works only on the significant and credibility and presentation of the argument is essential.
Peripheral Route - Less obvious way, using subtle inferences via famous/glamorous people.
Factors affecting persuasion :
1)Source
Expert / Non-expert
Attractive/ Unattractice
Rate of Speech
2)Message
Evoke emotions?
Subliminal?
3)Audience
Those who enjoy thinking like sound and logical arguments.
THose more image conscious would be more affected via the peripheral route.
Behavioral Influence on Attitude;
Cognitive dissonance
Attitude -> Behavior or Behavior -> Attitude
because they are different, and this theory suggests we want them to be the consistent. Inconsistencies lead to an 'uncomfortable state of heightened arousal' - Cognitive Dissonance
May lead to change in behavior, attitudinal change or people may reduce their dissonance via external justifications.
Self-perception theory
behavior -> Attitude
An outsider's view of ourselves.
We gain an understanding about ourselves by observing how we behave and infer.
* * *
Both explains how inconsistencies between behavior and attitudes
-Cognitive Dissonance
Attitude and behavior at odds leading to discomfort
-Self-perception Theory
Attitudes are shaped by how we act
* * *
Bi-relational link:
works both ways, ie we play chess so we believe it will improve our performance, hence a belief that chess will enhance school performance.
* * *
Two paths of Persuasion
Central Route - requires a great deal of central thought and depends on quality of arguments. Works only on the significant and credibility and presentation of the argument is essential.
Peripheral Route - Less obvious way, using subtle inferences via famous/glamorous people.
Factors affecting persuasion :
1)Source
Expert / Non-expert
Attractive/ Unattractice
Rate of Speech
2)Message
Evoke emotions?
Subliminal?
3)Audience
Those who enjoy thinking like sound and logical arguments.
THose more image conscious would be more affected via the peripheral route.
